— It Supports Sustainability

Since most natural ingredients aren’t typically whipped up in a test tube, most companies need to get them from somewhere. But unless you want to run out of shea butter forever (#nightmare), sustainability is essential. sustainability means that the ingredient (or formula, or even the packaging) is produced in a way that doesn’t threaten its existence or harm the environment in any way. So sustainable packaging is often recyclable or reusable (think luxe glass bottles), and sustainable ingredients can be grown without having any sort of negative impact on the environment.

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Zare Rose Makin

Zare Rose Makin

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